Strategic Implications of an Emerging Cashless Society in the US
نویسنده
چکیده
Service industries may lack a fundamental understanding of the implications payment acceptance has for their business. Research into 11 targeted markets cuts through hypotheses and casts a clearer direction for a spectrum of service markets in a cashless society. While management publications do focus on product and service differentiation, they often ignore payment acceptance in their analysis. This study adds insights into how payment acceptance differentiation continues to play a role in a consumer’s decision-making process. As demand for electronic payment rises, retailers are urged to revisit the influence that payment acceptance has on their industry.
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